2013 was the time for founding IDRMLab, Laboratory for Interactive Dynamic Responsive Mediums, a short lived hub for experimentation with architecture and space as adaptive mediums rather than static containers.
we have developed 3 projects that explored 3 difference concepts in Architecture
First Interactive advertisement in Architecture:
Heliolido Sporting club Gate and fens.
Second Branding in Architecture:
Cairo Car Service
Third Augmented reality is extension to the physical reality:
Egyptian Pavilion in London Design Bianalle