Project Data
Type: Recreational – Advertisment
Location: Cairo, Egypt
Client: Heliolido sporting club
Year: 2014 – TBC
Budget: 50 000 Euro
Project Director: Karim Soliman
Team: Ahmed Rihan & Islam Zaki
Project Description:
This project is a new approach to re-invent outdoors advertisement. The client needed to brand the club Main Gate and to make the new design that can generate revenue. We proposed a moiré effect huge steal structure which is caring 2 giant screens for interactive advertisement.
The content of the screens can interact with the pedestrian or the cars passing through / in front of the gate, thanks to the sensors fixed in front of the steel structure.
The idea was to create a new identity that generate income to the club and create a new advertisement medium that can be introduced to the market.
Food Court
