Project Data Exhibition – Pavilion
Type: Recreational – Advertisement
Location: Venice Biennale
Client: Egyptian Ministry of Culture
Year: 2016
Project Architects: Karim Soliman & Haitham Nabil
Phase: Competition Entry
Project Description:
We found our duty as exhibition curators for the Egyptian pavilion is to expose the visitors to the main battle in Egypt which is the high density of unplanned housing.
It was our choice of showing what happening on the roofs of the informal building. The decision to abstract the roof tops into circles that all packed in the pavilion space; where each circle surface hosting one activity.
Designing for the visitors 5 senses, the users can smell, touch and hear activates happening on the roofs while they are walking below it. This way they construct an imaginary image of what is happening up. Until they go up into the main viewing stage where they can see all of the roof tops and uncover the mysteries they where experiencing downstairs.
The idea was to create a new identity that generate income to the club and create a new advertisement medium that can be introduced to the market.
